First, always fix the basics patients need to choose and contact you: correct hours, phone, location, services, and the path to request an appointment. Then review photos and recent reviews. A complete profile cannot replace good service, but a wrong phone number can make a good practice impossible to reach and can also affect your online reputation.
Look at your profile as if you were a new patient
Search for your practice on a phone. Can you tell if it is open? Does the call button reach the right number? Is the booking link current? Are the services and photos accurate? Do not assume the settings you entered years ago still reflect today’s team.
Then check the signals of life
Read recent reviews. Draft safe replies that do not confirm anyone’s care. Make sure a real staff member approves posts and answers before they go live. A weekly five-minute check is better than a burst of content followed by months of silence.
The AI Department’s free 15-point Google Profile Scorecard gives you a way to find gaps without guessing. Browse the dental profile and reputation tools in the Best1 Digital store. Pick the one change your team can actually keep up.