Strategic Marketing

Strategic Marketing Starts with Compelling Copy

Let’s face it. With easy access to the Internet, people start their search online for everything they need. And I mean everything! Your prospect’s first impression of you as a business starts with your online marketing. You want people talking about you, but in a GOOD way! As a business, you need optimized copy to stand out from your competition. You need a consistent voice. The old saying, “too many cooks spoil the broth,” applies here. Too many voices compete versus compel your audience.

Running a business isn’t easy. There are a lot of moving parts. Let’s talk about just one of them – email. Are you using email to nurture and grow your client base? It’s a massive tool as 99% of consumers report they check their email daily. You need someone to write these emails and write them well. You need a strategic thought partner (waving my hand in the air) to help free up your time while you continue to scale. 

Your best bet is a dedicated writer and marketing strategist who has a creative, fun approach (did I mention my sense of humor?). One who knows how to write to your audience. One who gets results.

Direct response writing is my super-power … AND my passion!  As a direct response copywriter, I write compelling copy using powerful words – words that are strategically written to gain a direct response, which is what you want!

Newsletters, Emails, Scripts, Trainings, Ads, Landing Pages, Web Copy, Blogs, Brochures, Fliers, and more.

My experience with both B2B and B2C sales processes differentiates me from other copywriters. I coach and mentor business owners and writers to hone their unique voice and value proposition for a strong selling message. Creating buyer personas and understanding the buyer’s journey is key to draw and convert leads into new business. My sales foundation merges with the right words to produce powerful results.

If you need it written, we need to talk.

I graduated from The University of Cincinnati (go Bearcats!) with a Bachelors degree in English.  After college, I landed in pharmaceutical sales and marketing. This is where I first fell in love with the art of the sale. But then I discovered selling through writing.

There is magic in words. 

After years of marketing for healthcare companies, I knew what I needed to do. So I jumped headfirst into marketing strategy and copywriting where I help business owners and writers find this magic – and I never looked back. 

Companies like yours need strategic written copy to market your products and services. You need someone like me. Someone who knows how to convert business, write with conviction, and who grasps the nuances of selling through writing. 

Helping businesses like yours grow by engaging the power of writing is the best feeling in the world.  

Let me show you how we can grow YOUR business … using the magic of words.  

Sales & Marketing Foundation

Business to business & Business to Consumer Copywriting ~ Experience across industries